Hong Kong Arts Centre
Street Music 2015
Street Music is one of the most important event hold by Hong Kong Arts Centre. Different kinds of music shows and live band shows will be held in HK throughout the whole year, located from art districts to public community parks. Street Music collaborates with a wide range of artists performing in the music show: indie, ethnic style, Jazz, R&B...

The visual identity highlights the importance of street and music rhythm. A series of Duo tone colored poster created for monthly live show. Gradients blocks and dots pattern on the posters represent the buildings and blocks on street. Irregular forms with sharp colors located randomly on the poster represent the music floats along with the street of Hong Kong. The identity system forms a consistent template for every show, at the same time showing a transformable visual system as a music campaign and identity.